11/8/10

Corporate Musical Background

so this morning before heading off to my 12-9 shift, i read this article: "Some Venti Tunes to Go With That Latte." it got me thinking: who picks out the music for marshalls? the company marmaxx also owns tjmaxx, home goods, and one other store that i'm blanking on right now. well anyway, the person who chooses the music must be slightly masochistic as the frank sinatra tune "when you're smiling" plays about 3 times an hour-- which gets really irritating over the course of a nine hour day and a 32 hour week. one of the managers mentioned that the song is played as a way to remind workers to smile. i have heard that song so many times over the course of one month, i think that if i hear it outside of work, i will scream. i want to scream at work, but i just can't. don't want to get fired.

on top of the sinatra overdrive, the music compilation also contains ALL of taylor swift's hits. and some songs i had never heard prior to working at marshalls. she must have some kind of deal going on with the company. i mean she is kind of taking over the world.

out of curiosity, i asked the manager on staff tonight where the music came from. she didn't really answer my question as she said, "it's piped in and we can't do anything about it." i suppose she took my questioning for a complaint, but really i'm just wondering WHO is putting these mixes together. because they also have a thing for rob thomas and any song that was popular 8 years ago. but i suppose her explanation is as good as any; the music results from some phantom composer.

i'm temped to contact corporate and ask: too far? like i'm just curious what they think the demographics for their stores are and why they choose the music they do....

2 comments:

Blue said...

NOT TOO FAR. the music says so much about the store. maybe they are targeting the audience that fell in love with those 8-year-old hits? new mothers, maybe? sinatra would be for the older women, of course. and yes, taylor SWIFT is SWEEPING the nation in one fell SWOOP (too much? idc)

Kristen said...

ann taylor pays someone full time at corporate to choose the music and rotate it once a month. It's some dude. i don't want to brag, but they played katie perry in september.